Sekolah Seniman Pangan · School of Food Artisans

Home  ›  What We Do  ›  Idea-to-Market Training

Signature programme

Idea-to-Market Training

Turning local food artisans into thriving entrepreneurs — through action-based training that meets market needs.

Why it matters

Rich in biodiversity.
Short on opportunity.

In rural communities across Indonesia, economic constraints, under-utilised local resources and biodiversity loss are affecting livelihoods, food systems and the preservation of our biocultural diversity.

Seniman Pangan works with smallholder farmers, food artisans, women’s groups, Indigenous communities and local entrepreneurs to transform local resources into market-ready products, services and gastronomy experiences.

Our programmes are grounded in inclusive participation — empowering women, youth and local communities to become active players in the regenerative biocultural economy.

The challenges

Participants find smart solutions for…

Short shelf life of food commodities

Fluctuation of market prices

Risk of crop failure

Climate change risk

Limited land & production volume

Programme objectives

Create. Explore. Enable.

01

Create

Develop market-ready food products & gastronomy experiences.

02

Explore

Strengthen understanding in tapping into market opportunities.

03

Enable

Strengthen women’s participation in formal markets & sustainable income.

Three tracks

Choose where to start

Track 01

Creative Farming

Direct, experience-based training to manage organic farming creatively and provide optimal economic value for farmers.

Creative Farm Training

Farm Tourism Study Tour

Farmscaping

Track 02

Product Innovation

Action-based learning to transform low-value commodities into winning products with longer shelf life — hands-on in our food lab.

Foodpreneurship Bootcamp

Product & Packaging Development

Track 03

Gastronomy Experience

Leverage the value of farms and products through food service (cafés, eateries) and eco-tourism — cooking classes, bioculture dining and pop-up markets.

Servicepreneurship Training

Cooking Demo & Class

Tourism & Event Organizing

Services

Need a hand with a specific step?

Beyond training, our team supports enterprises one-on-one.

Product Development

From concept to market-ready product.

Product–Market Fit

Fine-tune taste, quality & pricing.

Packaging & Labelling

Compelling, compliant packaging.

Branding Development

Authentic stories & visual identity.

Market Development

Channels, partners & campaigns.

Collaborators & experts

Learn from practitioners

Helianti Hilman

Founder

Johanna Hehakaja

Business Director

Etih Suryatin

Partnership Director

Corazon Nikijuluw

Food Technologist & Education Manager

“Before the bootcamp we only sold raw pineapples. Now our sambal nanas and jam sell in Jakarta — and the whole village is proud of it.”

[Nama alumni] · I2M Product Innovation, Lampung

Bring I2M to your community

Tell us about your region, participants and goals — we will design a programme together.